There is far more than just bashing on a few keywords, account details and making it live.
Originally Posted by ankush0809
Negative keywords being one, broad, exact and phrase match on keywords, site links and extensions, you can specify the time your ads are shown and many other things to ensure your ads are served at the best possible time for your customers,, its a trial and error thing and requires a lot of work There are many in depth tutorials on PPC online.
Read up more, before you waste all your money on PPC with little or no return
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