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    paid vs. direct traffic analysis


    Hi,

    I am running Google Ads for my website and sometime I get transaction conversion (read Goals) analysis through GA.

    At the same time I get DIRECT conversion in GA.

    My question is, how can I get analytics of this paid traffic making transaction in their next visit to my website (either by DIRECT or ORGANIC visit)

    Thanks.
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    Call Google they will help
    You do your business I do mine because you are you and I am I If we meet it is nice.
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    Originally Posted by Prof.stan
    Call Google they will help
    I think there should be many experts here on this forum to address this issue.
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    Google will exactly tell you the reason.

    Comments on this post

    • Prof.stan agrees
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    They must set you up with the code to add to your pages to collect this data. As stated, call Google.
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    Do NOT call Google yet I think I know what it is. The problem is with GA's session tracking which is by default at 30 minutes

    For example, if I see your Ad and I click on it and land on your website, but then I get distracted and leave and come back an hour or two later and continue the transaction,
    then GA's will count it as direct traffic (and sometimes organic)
    Enterprise SEO Consultant at Sefati & Company
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    Originally Posted by bkseo
    Do NOT call Google yet I think I know what it is. The problem is with GA's session tracking which is by default at 30 minutes
    The way I am reading this BK, is that the OP has not yet setup Google Ads tracking.
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    Originally Posted by DirectHits
    The way I am reading this BK, is that the OP has not yet setup Google Ads tracking.
    I have setup the Google Ads tracking that is how I am able to see this traffic in GA.

    Paid traffic may visit and surf my website during their first visit. And may convert during their consecutive visit so at this point I am trying differentiate the audience.
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    I think I am understanding your question now, but I don't have an answer for you. Google Ads have a team that work specifically on these issues.
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    Originally Posted by placedigit
    I have setup the Google Ads tracking that is how I am able to see this traffic in GA.

    Paid traffic may visit and surf my website during their first visit. And may convert during their consecutive visit so at this point I am trying differentiate the audience.
    Still you need to call they can give you better answer on this

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