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    location bid adjustments


    I target the united kingdom with my ads. If i want to add a bid adjustment to a specific city within the UK do I just add that as a targeted city and then change the bid adjustment? Does it matter that united kindom is also targeted with no bid adjustment?
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    Yes you can.
    No it doesn't matter - the UK does have a bid adjustment. It is 0.
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    It's actually the good way of doing it, the bid adjustment on that particular city will be based on the main CPC which in your case is most likely the country campaign CPC for the UK.
    Owner of Bennetonable | AdWords certified - Analytics qualified
    On-Page SEO Cheat Sheet | "My opinions are my own. Feel free to disagree & think above the fold."
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    Your Bid Adjustment will work only with your specific location for which you have adjusted the bid.
    And its the best way for increasing the visibility of our ad in targeted location.
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    Do we have to fallow any strategy for bidding?
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    You can adjust the bid for specific city to get more exposure.
    It doesn't matter if you set United Kingdom bid adjustment as 0.
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    To add the bid adjustment you need to add those cities to your campaign location targetting.
    Now you can increase and decrease the bid as per your better location performance.
    You can also do the devices bid adjustment for better optimization.

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