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    location bid adjustments


    I target the united kingdom with my ads. If i want to add a bid adjustment to a specific city within the UK do I just add that as a targeted city and then change the bid adjustment? Does it matter that united kindom is also targeted with no bid adjustment?
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    Yes you can.
    No it doesn't matter - the UK does have a bid adjustment. It is 0.
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    It's actually the good way of doing it, the bid adjustment on that particular city will be based on the main CPC which in your case is most likely the country campaign CPC for the UK.
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