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    How long before new adgroups see impressions?


    Hi,

    If i create a new ad group, how long would it usually take for it to get impressions? An ad group I made has been live for aprrox 24 hours and has seen no impressions so i'm not sure if the bid is too low or Google just hasn't reviewed it yet.

    Also how do you normally decide what your max cpc is when adding a new keyword? I find it hard to deicde the value to input as I have no idea where it will rank for that amount.
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    There are the many conditions your ads are not getting impressions:
    Your ads might be under review
    You keywords bid might be very low
    Your landing page link might be inactive or incorrect
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    Other than things mentioned in above answer, check if your targeting is too narrow. Also check if there is any impression cap in your campaign setting. I hope all ads are active when you checked impressions.
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    If your Ad is approved and you still don't see any impressions, It might be possible that targeting is small or may be low search terms for your keywords.

    Did you check your keywords search volume in Keyword Planner, check the suggested bids too?

    Recently launched a campaign and impressions started showing in less than 3 hours
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    Check whether your ad is live and if you still don't see any impressions then add more keywords in to that ad group which has higher search volume.
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    Hi, something else to check is that your daily budget is set to at least 2 times what you expect you cost per click to be. Otherwise your Ad may not run tonprevent overspending your budget. Regarding your max CPC, AdPwrds offers some suggested targets for first page and top of page positions. I suggest starting there and then adjusting up/down as needed.

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