I organize by website and then by keyword.
Do you break out your top volume keywords into their own group?
I have lots of groups with one to three very closely related keywords.
I also have a few groups that shotgun for an enormous number of keywords. When good ones are identified they get their own group. Bummers are deleted.
Do you use the keyword insert option to reword ads or do you try to write (and manage) lots of individual ads?
I use this for the shotgun groups.
I usually write six to ten ads when I set up an ad group. Then I let them run for a while. When I return I keep ad groups with best performance and delete the rest.
Roughly speaking how many keywords do you typically end up with in a single group?
One to three - and I use exact match or phrase match.
Do you find you use more campaign level negatives, or adgroup level?
Yes and Yes. I am all about negative keywords. They save you from wasting your money by attracting bad clicks. They help improve your quality score. Adding negative keywords increases your profit.
How to you name your campaigns and ad groups to keep them understandable (and easy to filter) for management?
I use keywords or a generic term for shotgun add groups.
Last edited by EGOL; Nov 28th, 2012 at 10:58 AM.
* "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
* "Free advice isn't worth much. Cheap advice is worth even less." EGOL