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Feb 6th, 2013, 05:44 PM
How Do I Figure Out If My Ad Spend Of $300 is Enough To Generate Leads
Is there a way to figure out if my ad spend of $300 monthly is sufficient for my target market of home sellers online in my own local area..
How do I figure out how many estimated impressions and estimated click throughs at a $10 daily ad spend for month total of $300, what is the step by step formula to estimate for bing or google adwords traffic
I need to generate 30 leads per month. I will be using a metric of calls that I receive or a combination of optins as successful metric measure and 1 sales conversion resulting in a sale out of 30 leads
Feb 6th, 2013, 08:41 PM
Best to ignore leads for the first 6 weeks... you need campaign history first for Google to score you properly.
That means if you get 30 GREAT! If you get 0 that's great to!
Feb 7th, 2013, 07:47 PM
Thanks Fathom, but doesn't it take a few ranking factors to in addition to history to get me ranked. If my budget is of $300 not enough I may not be able to generate enough impressions to secure clickthrough at a high rate nor build a history either - so what is your feedback on how to handle this... What would you do if your budget was around $300 a month and my target market was home sellers in distress seeking to sell their house fast, in fact one my keywords are sell house fast ( So how is it possible to figure out how many impressions & clickthroughs I could possibly receive based on a high rank of 2-3 )
Feb 7th, 2013, 08:05 PM
You are correct but your best outcome is a 1:1 ratio on impressions to click throughs.
Originally Posted by needseohelp
You'll never achieve that perfection but the closer you come to it the cheaper CPC will be, the higher your positions, and the likely lower your CPA.
Starting your campaign based on "brand characteristics" is the best way to achieve your goals.
First If your Company is The 1/2 Stein 'n Grill LLC and your domain is 1-2Steingrill.com you should target all variation of your brand
1/2 Stein 'n Grill LLC
1/2 Stein 'n Grill
1/2 Stein n Grill
1/2 Stein & Grill
1/2 Stein and Grill
Half Stein 'n Grill LLC
Half Stein 'n Grill
Half Stein & Grill
Half Stein and Grill
Half Stein n Grill
You could target the above as "Stein n Grill" and capture all versions of that like adding 1/2, Half, or LLC at the start or end.
1-2Steingrill dot com
12 Stein grill.com
Most every search impression for your brand will likely produce a click which helps reduce your overall costs.
If you don't get any impressions after 3 days... expand your campaign to more generic phrases but start with exact matches to ensure you don't max out your budget... actually reaching your daily budget is a negative score.
Last edited by fathom; Feb 7th, 2013 at 08:07 PM.
Feb 8th, 2013, 05:11 AM
Hi Fathom...Thanks I recently read an article online about this you are right ! Any feedback on how do I figure out if my ad spend will be enough for my target market home sellers in nyc...or where I can find some articles that explains the formula the steps to do this for adwords and bing Also I want to know how do I find out if I can reach my target market via bing which are homesellers between the age of 30 - 65 and does bing have their own keyword research tool like adwords does ? Thanks
Feb 8th, 2013, 06:20 PM
Other than hiring previously learned experience or trial & error... no not really.
Originally Posted by needseohelp
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