I question regarding when deciding when not to have a paid ad due to high organic rankings.
I'm overseeing SEO updates as well as Google Ads words campaigns for one of my company's ecommerce sites GateCrafters.com.
As an example the keyword "gate opener parts" we rank between 1-3 organically and have a 1st position PPC ad.
Now common sense would tell me that we don't need the PPC, due to our high organic rankings. Is there any benefit to having both high natural rankings and a high position add for the same keyword(s)?