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    Help with Keywords


    I just started a campaign; $100, $5/per day, $.20 a click for: OurDesktops.com. My problem is that my site has a specific niche, which I find hard to define keywords for. It's not a wallpaper site, it's not a site about hardware desktops, it's a site where people share their desktop images.

    Can anyone recommend me some good keywords or place to research so I can find some? Thanks.
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    Are those *nix desktops?

    Look like em anyways.. been a minute since I ran a *nix desktop..
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    Originally Posted by sortan00b
    Are those *nix desktops?

    Look like em anyways.. been a minute since I ran a *nix desktop..
    Yeah, the majority of the members are Linux users. The site is open to all OS's though. I'm just trying to figure out the best way to target people who would be interested in my site.

    I wonder if AdWords is not the way to go...
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    Originally Posted by 8bit
    I just started a campaign; $100, $5/per day, $.20 a click for: OurDesktops.com. My problem is that my site has a specific niche, which I find hard to define keywords for. It's not a wallpaper site, it's not a site about hardware desktops, it's a site where people share their desktop images.

    Can anyone recommend me some good keywords or place to research so I can find some? Thanks.
    Use the Keyword Tool in the Google AdWords system to do your research. It will guide you in advising you on what kind of traffic and competition you can expect.

    This is your first step toward finding out where you will rank among your competitors.

    Ivan
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    Originally Posted by DME Media LLC
    Use the Keyword Tool in the Google AdWords system to do your research. It will guide you in advising you on what kind of traffic and competition you can expect.

    This is your first step toward finding out where you will rank among your competitors.

    Ivan
    Thanks, I just did that.

    The thing with my site is that it just needs that initial exposure. I think it can grow organically, but I have to push it out there. AdWords will do for now...
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    Originally Posted by 8bit
    Thanks, I just did that.

    The thing with my site is that it just needs that initial exposure. I think it can grow organically, but I have to push it out there. AdWords will do for now...
    Google AdWords is your #1 tool to drive targeted INSTANT traffic to your website. In order to rank your website organically you are look at much content building and SEO, takes time especially with a niche product/services.

    Ivan
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    Originally Posted by DME Media LLC
    Google AdWords is your #1 tool to drive targeted INSTANT traffic to your website. In order to rank your website organically you are look at much content building and SEO, takes time especially with a niche product/services.

    Ivan
    Hey, I just stumbled across their "placements" section. Looks like I can really target the sites I want.
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    Originally Posted by 8bit
    Hey, I just stumbled across their "placements" section. Looks like I can really target the sites I want.
    As a Certified Google AdWords Specialist and a Yahoo! Search Marketing Solutions Ambassador as well as a couple of years experience with Google Analytics I can tell you that AdWords has ALOT to offer......more than the naked eye can see.

    Use the Tutorials to find out more information about tasks, etc. how to do stuff. If you have specific questions I'd be glad to help.

    Ivan
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    Originally Posted by DME Media LLC
    As a Certified Google AdWords Specialist and a Yahoo! Search Marketing Solutions Ambassador as well as a couple of years experience with Google Analytics I can tell you that AdWords has ALOT to offer......more than the naked eye can see.

    Use the Tutorials to find out more information about tasks, etc. how to do stuff. If you have specific questions I'd be glad to help.

    Ivan
    They sure do! It's a bit overwhelming.

    Ivan, it looks like I want to the placement targeting. Since my site, I think, would get a better conversion rate if the people came from similar sites: wallpaper, desktops, etc.

    So I'm going to suspend the keyword campaign. I don't want it to show in the search. Instead, I have chosen say 10 sites that I think is my target audience: interfacelift, imageshack, etc. My bid is $1.00 - what would you suggest? I'm assuming the higher my bid, the better my placement?

    Thanks.
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    Originally Posted by 8bit
    They sure do! It's a bit overwhelming.

    Ivan, it looks like I want to the placement targeting. Since my site, I think, would get a better conversion rate if the people came from similar sites: wallpaper, desktops, etc.

    So I'm going to suspend the keyword campaign. I don't want it to show in the search. Instead, I have chosen say 10 sites that I think is my target audience: interfacelift, imageshack, etc. My bid is $1.00 - what would you suggest? I'm assuming the higher my bid, the better my placement?

    Thanks.
    Are you advertising on the Search Network or Content Network or both?

    Ivan
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    Originally Posted by DME Media LLC
    Are you advertising on the Search Network or Content Network or both?

    Ivan
    If I understand your question, both currently. I have a few keywords for search set at .20 and then I have picked a few sites for content placement and set those at $1.00. I'm thinking placement is the way to go, not search... not sure how much I need to bid though.
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    I also just started a small StumbleUpon campaign ($25). That won't last long and I'm not sure how I feel about the traffic that would hit my site. Being a former stumbler you tend (or I didn't) to stay on one site for long.

    I'm also thinking that maybe reaching out to a popular techie blog would be useful? Maybe pay for some exposure that way.

    Hrm...
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    Originally Posted by 8bit
    I also just started a small StumbleUpon campaign ($25). That won't last long and I'm not sure how I feel about the traffic that would hit my site. Being a former stumbler you tend (or I didn't) to stay on one site for long.

    I'm also thinking that maybe reaching out to a popular techie blog would be useful? Maybe pay for some exposure that way.

    Hrm...
    Google AdWords will deliver the immediate targeted traffic you are looking for. I'm not quite sure how much of it there is considering you're a niche median.

    Give it a try and be persistent with it.

    Ivan

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