#1
  1. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Aug 2004
    Posts
    308
    Rep Power
    15

    Google --> "keep your keyword lists small and manageable"


    In the Adwords learning center they advise to "keep your keyword lists small and manageable". Small is a subjective word and I would like to know what you experts consider to be small. For example,I am doing a campaign for a transmission shop. In researching my keywords I come up with about 15 - 20 keyword phrases, including -

    transmission
    transmission in city_name
    transmission city_name
    transmission shop
    transmission service
    transmission rebuilder
    used transmission
    transmission replacement
    rebuilt transmission
    transmission specialists
    transmission repair
    Ford Transmission
    Chevy Transmission

    As you see this list can actually get quite long. So how best to determine what would be considered "small". Should I place all transmission related keywords in one ad group or break them up over several ad groups, such as one ad group for rebuild/repair, one ad group for service, one ad group for specialists, etc.

    Thanks!
  2. #2
  3. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Aug 2008
    Location
    Florida
    Posts
    90
    Rep Power
    19
    Hi thall89553,

    You should keep your keyword list inside each ad group small and tightly focused, the smaller the better.

    Comments on this post

    • Lb1878 agrees
  4. #3
  5. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jan 2009
    Posts
    284
    Rep Power
    14
    1 keyword per group would be the optimum
    However, most people do not have that kind of time

    So keep them as small as you can still manage
  6. #4
  7. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Aug 2004
    Posts
    308
    Rep Power
    15
    Thanks so much. Just to be sure, you mean one keyword OR keyword phrase per ad group,yes? When you say most people don't have that kind of time do you refer to the time do the original setting up, or managing the campaign with so many ad groups?
  8. #5
  9. Dancin with the devil
    SEO Chat Hero (2000 - 2499 posts)

    Join Date
    Mar 2007
    Location
    USA
    Posts
    2,300
    Rep Power
    520
    Small in terms of focused. You have quite a few different terms in there. It will be hard to focus your ad copy around the many different terms in that list.

    Group similar terms together which are tightly focused around the ad copy.
  10. #6
  11. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jun 2008
    Posts
    464
    Rep Power
    92
    Is your business locally targeted or may people order online from anywhere in the US (I say US because I've seen Chevy in your keywords, but I may be wrong.)

    If people can order from anywhere, you can use the following keywords:

    transmission in city_name
    transmission city_name
    transmission state_name

    and combine with the whole liste of states and major cities.

    Additionally you can use transmissions and transmision (mispelled) also combined with city_name and state_name.

    And dont worry if your list get very long (the limit being 2000 keywords).

    Yes, it will be a very large list! And so what? "Smaller is Better" does not always apply. ;-)

    You can increase your CTR by using {KeyWord:substitution title here}. People typing transmission Ohio in Google will see Transmission Ohio highlighted in your title, or the substitution title when your ad shows up in the Content Network.

    Then, the ball is in your court to make these visitors converting into customers.

    Just don't use the {KeyWord:} trick if going for the mispelled keywords.
    Last edited by Keiros; Jan 23rd, 2009 at 10:59 AM.
    SEO for the dummies
    “Outside of a dog, a book is a man's best friend. Inside of a dog it's too dark to read.” — Groucho Marx.
  12. #7
  13. Dancin with the devil
    SEO Chat Hero (2000 - 2499 posts)

    Join Date
    Mar 2007
    Location
    USA
    Posts
    2,300
    Rep Power
    520
    Originally Posted by Keiros
    And dont worry if your list get very long (the limit being 2000 keywords).

    Yes, it will be a very large list! And so what?
    Wouldnt this lower the quality score of the term and drive up the CPC? Can you conceivably target all those terms with 1 ad and keep your quality score 7+?

    I totally forgot about the {keyword} trick. Can you use a more specific example of how it works and how you utilize it in your keyword list and ad copy?
  14. #8
  15. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jun 2008
    Posts
    464
    Rep Power
    92
    Here is an example from an inactive campaign.

    Title: {KeyWord:Free Samples?}
    Line1: Enter Your Email & Get Your Free
    Line2: Healthy Samples, Recipes, Coupons.
    Below are some keywords associated with this campaign.
    eat healthy
    eating food healthy
    eating healthy
    eating healthy foods
    fat free recipe
    fat free recipes
    health free samples
    health sample
    health samples
    health tips
    healthy eating children
    healthy eating menu
    healthy food
    healthy food recipes
    healthy foods
    healthy living
    healthy meal
    healthy meal recipes
    healthy meals
    healthy recipe
    healthy recipes
    healthy sample
    healthy samples
    how to eat healthy
    If someone type healthy food recipes in Google, the ad title will shows up as health food recipes but it will appears as
    Free Samples? when displayed in the content network (Adsense).

    Use it with caution, as it is really increasing the CTR but it's not necessary a great converter (depends of your skill on writing good converting landing pages).

    The quality score can also be improved with the content of the landing page. Generally, I stuff my landing page with a keyword rich content between <noscript> and </noscript> tags. I don't care about triggering a spam flag, as the page is noindex, nofollow. That's kind of black hat, but it works well (Average QS 7/10)

    I realize that I'm giving away all my secret weapons for free while I could sell an ebook ;-)

    Comments on this post

    • Lb1878 agrees : Great info, thanks!
    Last edited by Keiros; Jan 23rd, 2009 at 11:40 AM.
  16. #9
  17. Dancin with the devil
    SEO Chat Hero (2000 - 2499 posts)

    Join Date
    Mar 2007
    Location
    USA
    Posts
    2,300
    Rep Power
    520
    You are a good person for sharing. I wasn't expecting you to go that in depth but I couldnt recall how to use that secret. Thanks! Rep warranted for sure!
  18. #10
  19. Dancin with the devil
    SEO Chat Hero (2000 - 2499 posts)

    Join Date
    Mar 2007
    Location
    USA
    Posts
    2,300
    Rep Power
    520
    Originally Posted by Keiros
    The quality score can also be improved with the content of the landing page. Generally, I stuff my landing page with a keyword rich content between <noscript> and </noscript> tags. I don't care about triggering a spam flag, as the page is noindex, nofollow. That's kind of black hat, but it works well (Average QS 7/10)
    Another question popped into mind, do you create new or additional landing pages just for your PPC ads or do you use the main site pages most relevant?
  20. #11
  21. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jun 2008
    Posts
    464
    Rep Power
    92
    Always specific landing pages: I would not use any black hat trick (like the keyword stuff content in a <noscript> section) on a normal page. I don't want my sites to get penalized.
  22. #12
  23. Dancin with the devil
    SEO Chat Hero (2000 - 2499 posts)

    Join Date
    Mar 2007
    Location
    USA
    Posts
    2,300
    Rep Power
    520
    I presume these pages are nofollowed on your site or there is no linking to them from the main site?
  24. #13
  25. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jun 2008
    Posts
    464
    Rep Power
    92
    You presumed pretty accurately ;-) Nofollow and noindex, as I said earlier.

    These pages do not have any "existence" on the web, except for PPC (or in some case for some banner ads: in this case, they're nofollowed).

    You can see some exemples if you click on the banners.

    Look at my sig: these pages are special, as they are actually iframing affiliate landing pages, in order to hide affiliate links.

IMN logo majestic logo threadwatch logo seochat tools logo