google adword key word tool

[ennovationc]

Is there anyone to answer Why we always need Match Type Exact in google adword key word tool, instead of Broad . We have got some views , but request your opinion on this .

[glacey]

You should select the exact match,to ensure that your keywords are as precisely targeted as possible.
The broad match contains lots of variations of the keyword.

[sanelie lee]

i m not prefer google adword tool.. you should see the competition form SERP.

[thosino]

Match type Exact show what is the performance of your keyword in search exactly while during broad match type, it includes no of variation and terms to picked up keyword performance.

[askme24]

You can use also Broad match, No problem. What Google said about this .....

Broad match - Broad match means that your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms.

Exact match - your ads can appear when someone searches for your exact keyword, without any other terms in the search.

So, now you think which one or both you prefer for better SERP.

[Alt-team]

As far as i see it, if you would like to launch an Adwordscampaign and use the broad match, the competition can be higher. For an exact match the competition is usually lower and the click through rate is better. But you should be sure that people are searching for your exact match quite often.