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    Google Ads and area codes for telephone conversions


    This is a question for you US based Google Ads users out there!

    One of my clients gets a lot of telephone conversions, people dialing manually and click to call.

    In Google Ads these are listed with 'Area Codes' but there is no way of seeing them by State.

    My question is, in the US, do cell phones have area codes. In other words if I signed up to get a cell phone in Florida would it have a Florida prefix?

    In the UK cell phone numbers have no way of identifying where the user is, or where they were when they first signed up to a service.
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    Yes, the caller ID shows where they are located by prefix as well as state. I use a Google Voice number for a client's ads. Its a manual action, but you can log in and see exactly where the calls come from, though there is no direct correlation to Adwords.
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    Originally Posted by DirectHits
    Yes, the caller ID shows where they are located by prefix as well as state.
    So lets get this straight. If I signed up and purchased a cell phone in Florida and then I moved to New York and while I was in New York I called a Google Ads number then in Google Ads it would be recorded as a Florida conversion because my cell phone has that prefix?
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    If you buy a phone in Florida, it will have a number FROM Florida and that will include the specific Florida area code. Every time you call someone, that area code will show up in caller ID, regardless of your location. I believe that it will also include the state associated with that area code, but I haven't paid a lot of attention to it. Every time I have recognized an area code though in caller ID, it has always had the correct state with it.

    As far as Adwords though, I am really not sure how that works, sorry. In Google Voice however, it WILL show the area code where the phone number was set up.

    Comments on this post

    • Doodled agrees : Thanks - much clearer - very different from European countries!
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    I think if you set it up with Analytics you could measure conversions however you wanted to. I would get with a Google Tag specialist though to let them set it up for me

    Comments on this post

    • DirectHits agrees : You can also set up a report to show the traffic divided by state.
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    Yes, Traffic by state is no problem. However telephone calls by state is - you cannot segment as you can in some areas. You can use predefined reports (Extensions > Call Details) to get calls by area code but then it is a manual process to tie these area codes to states.

    However this is the best report by far because it also gives you call duration which is a strong measure of how likely it is the call lead to an order.

    Its the culture thing I wanted to get straight. In the UK if you buy a cell phone in London the number you are given is as random as if you purchased it in Manchester. If I called someone from my London purchased cell phone there is no clue from the number that it was purchased in London.

    As I am understanding it if I purchased a cell phone in Florida and then moved to New York permanently then despite the fact that I live in New York my number would always be flagged as a call coming from Florida. Is that right?
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    Google Voice also shows the call duration.

    But yea, kind of crazy I suppose. Your number will ALWAYS have an origin of Florida. And what is crazier, is that when you go to New York and someone IN New York wants to call you - it is a toll call. If you don't have a long distance calling plan, you will have to pay for a long distance call.

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