Thread: Good CTR

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    Good CTR


    I would like to know how much CTR is considered good in Adwords. What about if it is between 4% and 5%.
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    You may wish to read Google's article on expected clickthrough rate, which is a metric that will tell you how your ads compare to others.

    I can't vouch for the information in it, but this also seems to be a relatively comprehensive article on the topic: wordstream.com/average-ctr
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    'good' CTR is measured against your competitors. When you launch your ad Google will give you a quality score which will give you some idea on how relevant internet users see your advertisement compared to your competitors.
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    I echo what Doodled said. It's measured against your competitors. Some queries simply have low ad CTRs as users tend to click more on organic search results or videos.
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    A good click through rate is one that is better than it was last week. You should always be testing ad text, calls to action, URLs... everything to get the best CTR possible

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