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    Expected clickthrough rate: Below average


    Hi All,
    I am getting this status for many of my keywords "Expected clickthrough rate: Below average"
    Please tell me why is it and how to remove this status.
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    Hi Janaki,

    Expected clickthrough rate is an indicaton of how your keyword is likely to lead to a click on your ads. On the basis of your Ad's postion ,AdWords takes into account how well your keyword has performed in the past. The expected clickthrough rate (CTR) for a keyword as displayed in your AdWords account is an estimate based on the assumption that the search term will match that keyword exactly. At the time of auction (when someone's search terms triggers one of your ads), AdWords calculates a more accurate expected CTR based on the search terms, type of device, and other auction-time factors.

    A "below average" status indicates that you would consider changing your ad text to make it relevant to your top keywords. You can use this status to help identify keywords that might not be relevant enough to perform well.
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    Or that it is trying to tell you to use PPC.

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