1. Moderator
    SEO Chat Skiller (1500 - 1999 posts)

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    Excluding locations by radius in Adwords

    Is it possible to exclude locations based on radius?

    The business is organically #1 for all our main terms within a 2-3 mile radius of our business. This is the location I would like to remove ads from appearing.

    So... 2-3 miles from HQ = exclude
    But show ads to those 3-5 miles from the location.

    Seems like Google doesn't let you do this, furthermore there's no location name which represents the 3-5 mile radius so I'm a bit stuck.

    Is there a way, or am I being stupid here?
  2. #2
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    Contributing User

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    Sep 2017
    Toronto, ON, Canada
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    Hi Matt,

    It is possible to exclude locations based on radius.

    Follow this path: Campaign setting - Location - Advanced Search - Radius Targetin - Exclude.

  4. #3
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    Contributing User

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    May 2017
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    You can set your radius targeting at 5 miles, this will include the area which you want to target. Then exclude the area using zip code/pin code which comes under 2-3 miles so that your ads won't be served. There are chances that your ads will not appear in the excluded zip/pin codes. It is not possible to target locations under 5 miles radius and then again exclude the locations of 2-3 miles radius.
  6. #4
  7. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

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    Aug 2008
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    Here's how you exclude based on radius. create your radius then set a location bid adjustment of -90% for that location.

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