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    Ever used paid search to promote content?


    I'm curious if you've ever promoted your content on AdWords to get links to it. If so, how did it do?

    Have you tried other ad platforms for promoting your content?

    I'm familiar with Marty Weintraub's Facebook case study that got them an article in Ad Week as well as the MozCon (or Linklove?) preso about Outbrain and Taboola type related content network promotions ... curious if folks here have done this successfully, however and what results were like if so.
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    I have a lot of experience with Outbrain and Taboola. I think if you're a huge site and need a little extra traffic to reach a goal, it's fine. If you're a small site, retention whether big or small on these channels is pretty low. I would say to stay away from it unless you have the money to burn and goal to reach. Big orgs usually use these tools

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    • GabrielG agrees : Thanks for sharing!
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    When you say a little extra traffic to reach a goal, do you mean publishers who committed to selling so many impressions to a customer?

    What content were you buying these ads for?

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