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    EU Website and Ads


    Hi all

    The company I work for a launching a new EU website for EU customers where they will be able to convert in euros rather the GBP, but apart from that, everything else from UK to EU site will be the same. I know this isnt ideal for SEO but the main source of traffic will be PPC, and it will do for the short term.

    Has anyone got any tips for tricks for running a campaign like this, any tips would be greatly appreciated
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    I can only provide some general tips without having a site to look over, so here it goes:

    Make sure the site...

    ... has original non-spammy content
    ... is user friendly
    ... follows recommended mobile guidelines
    ... tests and adjusts PPC campaigns using A B testing
    ... uses schema markup whenever it makes sense to do so (products, places, etc)

    Comments on this post

    • Will-O-The-Wisp agrees

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