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    Discrepancies between the old adwords keyword tool and the keyword planner

    Hi there a while ago I did some keyword research on the old google adwords keyword tool when it still existed....I was looking at the volume of searches .....ie. the number particular keywords were searched for in a given month and from what location....ie. United States....United Kingdom.

    Now the keyword tool no longer exists I conducted the very same research in the keyword planner in my google adwords account only to find a considerable difference (for the worse) in the figures I got back.

    Has anyone else experienced the same thing? and how reliable can we expect the figures to be?

    Also would anyone suggest that perhaps Wordtracker to be a better alternative?

    Any help would be much appreciated.
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  3. Philip@SearchBenefit.com
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    There is no difference, you are confused by the differences you are seeing because you were not using the Keyword Tool correctly. There are 3 keyword match types: broad, phrase and exact. The old Keyword tool used broad match by default. Exact match data is much more informative thought, and that is what Keyword Planner is showing you.

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