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    Best way to set monthly budgets


    What is the best way to make sure my campaigns don't go over a monthly budget?

    For example I have a budget of 1200 for July. My ads are running everyday, but at the weekend only about an average of 5 is spent. Weekdays gain a lot more impressions/CTR.

    I know the theory is to do 1200 divided by 30.4 to get a daily budget, however is this the most effective way to set the budget for the month?

    Thanks
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    Originally Posted by equi
    I know the theory is to do 1200 divided by 30.4 to get a daily budget, however is this the most effective way to set the budget for the month?
    To begin with yes. If you do not spend your daily budget at the weekend Google will help you spend it during weekdays so it may look like you are overspending on weekdays but it is just Google carrying over the unspent budget from the weekend.

    In the longer term however I'd recommend looking into scheduling and bid adjustments for that scheduling.

    https://support.google.com/adwords/a...stomer%3Dfalse

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