Thread: Bark Strategy

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    Bark Strategy


    Hello all,

    I have another question about my boss' way of thinking.

    He's currently obsessed with Bark (The lead-generation website) and how they are running their PPC campaigns.
    He seems to think they get very cheap leads in for terms like 'web designer'
    because they have adverts running constantly and aiming at the entire of the UK.

    I am so sure that isn't true, but as I say, I don't know much about Bark as a company or how they work.

    Does anyone here know anything about them and how they work?
    Or of any decent tools that I can use to find out about their strategies.
    I tried using SEMRush, but it came back saying they have no paid or organic traffic.
    Unless I'm using SEMRush wrong (Which is entirely possible)

    So yeah, any help at all would be great, since I'm not entirely sure what I'm even asking here.
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    I see bark advertising in my city in California right now as we speak. From what I gather their kind of like a Upcity.com kind of thing where they connect freelancers or agencies with customers through paid ads.
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    Hey,

    Thanks for your replies - I did not realise that Bark had such a negative reputation.

    I was however interested in their PPC strategy. Despite having such a bad reputation, their adverts still work and they get really good placement.

    Despite understanding the business isnt after the same clients that we are, my boss continues to want to copy their bidding strategy. :/
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    They are paid spammers, I f you don't mind their spam process, go for it and good luck.
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    Just to clarify, I am very against their business model.

    Boss, however, seems to think that they're very successful and wants to copy their strategies, despite my objections.

    I think just because he sees so many emails from them offering possible leads, he sees that as them being very successful and wants to copy
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    If you cant convince this boss what do you want us to do?
    Send this boss here to read this thread.
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    That would only annoy him.
    I was just wondering if their PPC strategy had any legitimacy and if anyone was aware of how they used that.
    I am aware that they spam to get the leads, but since the boss is so convinced they 'must be doing something right' with PPC I wondered if anyone was aware of it.

    Clearly, it appears not and they're probably just using normal techniques of different timings and keywords, so oh well

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