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  1. Philip@SearchBenefit.com
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    Backlinks and AdWords quality score?


    Finally, my first post in the AdWords forum! A question.

    Do relevant and themed backlinks to a landing page improve the quality scores of related keywords for that landing page? Does link anchor text improve the quality score for the same keyword?

    Thank you!
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    Originally Posted by PhilipSEO
    Finally, my first post in the AdWords forum! A question.

    Do relevant and themed backlinks to a landing page improve the quality scores of related keywords for that landing page? Does link anchor text improve the quality score for the same keyword?

    Thank you!
    Well only thing I can say here is we can run an experiment on this. Till now my feeling is, there is no relation between Organic and Inorganic campaigns. Whatever we a site's stand in Organic will not effect the inorganic result.

    Generally what I do is:

    1. When I create any separate landing page for my client's ad campaign, I never think about the organic ranking of that page. No links to that page from any where.

    2. Sometimes I have to use the home page or any specific page of site as landing page in ad campaign. But in that case also I never saw any changes in ad campaign performance.

    Still I feel we can run an experiment on this.
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  5. Philip@SearchBenefit.com
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    Originally Posted by new_seo
    Still I feel we can run an experiment on this.
    We should if no one has already. Anyone?
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    QS is about your click rate. I'd post a link but seems the powers that be don't want me to do that. Do a search for "Lucid Adwords FAQ".
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    I read the same thing recently, which said backlinks help towards higher quality scores. I have achieved QS 10-10 without any backlinks. It's mostly to do with relevance and getting a high CTR.

    It's worth testing though, because who knows there might be some secrets that aren't disclosed to the public.

    Comments on this post

    • EGOL agrees : I have LOTS of keywords with a quality score of ten on pages that are not in the Google Index. So, if backlinks count in any way then they are not counting for much in the quality score as you can get 10 out of 10 without them.
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  11. Philip@SearchBenefit.com
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    Thanks, New & Goat, yeah, I'll test it sometime. Let me know if you beat me to it.

    Lucid, thanks, I know about CTR, but the quality score is not reducible to it, the relevance of the landing page to the search plays a part. Your FAQ does not seem authoritative, no offense. Best to avoid self-promotion in these forums, it's against the rules.

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