Thread: A/B Testing

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    A/B Testing


    I am running two ad campaigns at the same time by allocating different budgets.

    A: 10$ per ay and getting 236,477 impressions against 80$ so far. while I got 8086 views only. My CPV is set to
    0.01 and view rate is 3.42%


    B: 20$ per day and got 130,365 views so far by spending $40.49 while got 5307 view with the view rate 4.07%

    Which one is fine and what more I should do to yield some good results?
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    What is your CTR?
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    The CTR for both the campaigns is 1.27% and 0.13% respectively.
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    There are just so many things to tell you. It would probably be best to call Adwords and let them do a consultation. You can learn a ton that way...

    But I always manage my keywords carefully, pausing keywords that aren't productive. Especially if you have keywords with a CTR below .75, pause and move to the next. Also good to manage negative keywords, making sure you aren't showing impressions for clicks that you don't even want. You would be surprised how often this happens, particularly now since they just changed the rules on how that works. They will group you into other seemingly related phrases automatically. If you haven't checked, you are probably showing for a lot of searches you don't want.
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    Thanks for the time and heading back. And by adwords, can you please let me know what do you mean by this?
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    Ok, you are in a Google Adwords forum. You aren't describing your adwords campaign?

    Comments on this post

    • Will-O-The-Wisp agrees : Now I'm confused as well.
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    And what exactly do you mean by "Google"?
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    Didn't get your point here? Could you please let me know so I can get you on it.

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