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    Adwords Quality Score


    I realize this may be somewhat of a basic question, but with regards to the Adwords Quality Score, how high is good enough? Most of my keywords/ads have a quality score of 7 and a few have 8. I'm trying to get them all to 8.

    Naturally, my main focus is on increasing my conversions and hence ROI.
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    The higher the better, but you won't normally see a 10/10 unless your CTR is above 50%

    I mostly try for 8-9, but it doesn't hurt to have a few 6-7s for less relevant keywords which may still bring conversions.
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    Originally Posted by Bob535
    The higher the better, but you won't normally see a 10/10 unless your CTR is above 50%
    Whoh! you see CTR above 50%? Mind if I ask what kind of terms? low volume vs. high volume, competitiveness, etc.?

    FWIW I have a number of terms in my PPC campaigns showing up as 10/10 with nowhere near that CTR. I think if CTR is even used in that calculation it is likely to be relative to competition on the same term (ie. if your CTR is above average for the term).

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