Hey all,

some site allegedly uses the following strategy to earn money and drive traffic to the site at the same time:

* You bid for MANY (100k+) low price keywords in AdWords
* On the page that the ads link to, you place AdSense ads prominently, so that maybe 1/3rd of your visitors click on these Ads.
* The income of 33% of the visitors clicking on your adsense ads evens out the cost for the clicks via AdWords
* The remaining 66% of the visitors either stay on the site - or don't. But for sure, they've been there, thus making the site better known to the public with the chance for more conversions.

Is this approach viable in general? Are they just lucky? Are there even any dangers in implementing this strategy other than suddenly having to pay higher prices for the AdWords ads?