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    An Adwords disaster, fluctuation ignoring my audience - Any advice?


    I've been running a small, but profitable adwords campaign. I tinkered with it for a couple of weeks, and continue to add negative words on a weekly basis - but no other settings changed for months.

    Out of nowhere, between 11 am - 1 pm, my impressions and clicks went WILD. Had a look, clicks from all over the world came, despite it being a local campaign within a 7 mile radius. When I mean wild, I mean wild. We had people from all over the country calling us. Even one guy from India... I mean? After 1pm, all went back to normal. Literally spend 1-2 months worth of an adwords budget within 1-2 hours (Google tripled my daily budget)...

    Evidence:

    See how steady the campaign has been over the months.. then boom:


    This is the hourly fluctuation within the day... just out of nowhere.



    What do I do, and what is the cause?
    Last edited by matt1966; Feb 9th, 2018 at 10:55 PM.
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  3. SEO Since 97
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    Google spikes it and they make mo money.
    I'd contact Google and let them know. You shouldn't be paying for that, but if one doesn't call them on it, they may do it over and over if your content paying it.
    In other words time to complain.
    Last edited by Test-ok; Feb 10th, 2018 at 12:21 AM.
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    Thank you - I'll call them asap.
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    They blamed it on my settings (the ones which have been working for the past 3 months)...

    Wouldn't let me talk to anybody else as Google's call centre doesn't have that functionality. Woo.

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