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    Adwords Conversion Tracking Vs Google Analytics Conversion Goals : Which one to use?


    In Adwords, there is one feature called Conversion Tracking to track conversion. In Google Analytics, there is a feature called Conversion Goals to track conversion. I integrated Google Analytics with Adwords. I am confused now. My question is

    1. Which conversion Tool I want to use know? Adwords Conversion or Analytics Conversion

    2. In What way the two tool differs with each other.

    Please Help!

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    I was a little confused on that one as well.

    I like using the analytics conversion tracking better because it seperates out conversions. For adwords tracking it is cumlative unless you run a customized report.

    Plus you can compare your paid conversion to organic in analytics.
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    Hi Ramki, Google Analytics is going to give you a HUGE amount of data besides just conversion stats that you can use to improve your conversion processes..

    Most related to conversion tracking, I particulary like the way the goals work and the ability to create "funnels". For instance, on one of my sites I have it set up where I track the entire process...

    It will show me the entrance point, to internal pages, where they find my signup to my Ezine, then I can tell if they go to a download page I have set up to download a free report they get for signing up, then I can tell if that same person actually goes to my Ezine Archive, how they navigate the archive and then...

    ..I will see if that person purchases my product and when.

    Good stuff for the serious marketer.

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