#1
  1. Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Mar 2017
    Posts
    20
    Rep Power
    0

    Question Adwords - Account Management


    Hey guys,

    Managing one or more Adwords account can be a daunting task, especially if you're trying to do everything manually. That being said, I found that using a mix of Automated Rules and Custom Scripts is an effective way reduce your daily workload and manage one or multiple AdWords accounts.
    Here are some examples:

    Automated Rules:
    -Increase/Decrease Bid based on KWs Position
    -Pause Keywords (Cost /Conversion)
    -Increase/Decrease (Date/Time)
    -etc...

    Custom Script:
    -QS report
    -Custom Alerts
    -Link Checker
    -etc...

    For professionals out there, I would like your input:

    -Which script and/or automated rules do you consider essentials or worthy of consideration?
    -Do you guys keep keywords with "low search volume" or do you implement a "Pause or Delete keyword if 0 impressions Script" ?

    Thanks!
    Not Matt Cutts
  2. #2
  3. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Dec 2010
    Posts
    16
    Rep Power
    0
    Hi
    Using Automated Rules and Custom Scripts is good when we have lots of accounts to handle because we cannot handle all things manually.
    automated rule increasing or decreasing the bid according to keyword performance is must because it will maintain our ad position.
    Broken link checker script is important because we get information by mail about broken link in any ad copy and we can update accordingly.
    I keep low search volume keywords because sometime these keywords give conversions.
  4. #3
  5. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Aug 2008
    Location
    Florida
    Posts
    7,642
    Rep Power
    5294
    My favorite atm is dropping a cookie and going +40% on surfers second search using same or similar kw

Similar Threads

  1. Account management software
    By lazy in forum Search Engine Optimization
    Replies: 1
    Last Post: Nov 17th, 2010, 06:11 AM
  2. Bringing an account into my adwords
    By natashadrumgirl in forum Other PPC
    Replies: 0
    Last Post: Sep 22nd, 2010, 09:08 AM
  3. Adwords Account ?
    By Delhibudget in forum Google Adwords
    Replies: 1
    Last Post: Mar 10th, 2009, 08:55 AM
  4. Replies: 0
    Last Post: Nov 19th, 2008, 04:37 PM

IMN logo majestic logo threadwatch logo seochat tools logo