1. Contributing User
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    Question Adwords - Account Management

    Hey guys,

    Managing one or more Adwords account can be a daunting task, especially if you're trying to do everything manually. That being said, I found that using a mix of Automated Rules and Custom Scripts is an effective way reduce your daily workload and manage one or multiple AdWords accounts.
    Here are some examples:

    Automated Rules:
    -Increase/Decrease Bid based on KWs Position
    -Pause Keywords (Cost /Conversion)
    -Increase/Decrease (Date/Time)

    Custom Script:
    -QS report
    -Custom Alerts
    -Link Checker

    For professionals out there, I would like your input:

    -Which script and/or automated rules do you consider essentials or worthy of consideration?
    -Do you guys keep keywords with "low search volume" or do you implement a "Pause or Delete keyword if 0 impressions Script" ?

    Not Matt Cutts
  2. #2
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    Registered User
    SEO Chat Explorer (0 - 99 posts)

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    Dec 2010
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    Using Automated Rules and Custom Scripts is good when we have lots of accounts to handle because we cannot handle all things manually.
    automated rule increasing or decreasing the bid according to keyword performance is must because it will maintain our ad position.
    Broken link checker script is important because we get information by mail about broken link in any ad copy and we can update accordingly.
    I keep low search volume keywords because sometime these keywords give conversions.
  4. #3
  5. Digital Marketing
    SEO Chat Mastermind (5000+ posts)

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    Aug 2008
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    My favorite atm is dropping a cookie and going +40% on surfers second search using same or similar kw

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