Thread: Adword Help

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    Adword Help


    Hey Guys -

    Silly question but why does a keyword have 9,900 broad searches a month in the UK but but for phrase and exact it says Not enough data!

    Any ideas?
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    Because broad match is super expanded broad match. That meaning, it reaches out to a plethora of related and sometimes very unrelated words and phrases. But it is a good way of discovering new keywords and phrases, so get to know the system in-depth and learn to use it effectively. The only way to do that, is by rigorous testing. IMO, if you do that, you're on to a winner. Broad match is most effective with a long list of negative keywords.

    Comments on this post

    • EGOL agrees : "Broad match is most effective with a long list of negative keywords".... amen!
    • KernelPanic agrees : very well stated. deserves rep, I'm out
    Last edited by seogoat; May 24th, 2010 at 09:24 PM.
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    Originally Posted by seogoat
    Because broad match is super expanded broad match. That meaning, it reaches out to a plethora of related and sometimes very unrelated words and phrases. But it is a good way of discovering new keywords and phrases, so get to know the system in-depth and learn to use it effectively. The only way to do that, is by rigorous testing. IMO, if you do that, you're on to a winner. Broad match is most effective with a long list of negative keywords.
    Hi and thanks for the reply - The reason I ask is that one of my competitors names is broad searched over 9000 times a month and I will thinking about setting up some PPC using the competitors phrase, would that work?

    Also how does the negative keywords work?

    Cheers
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    Originally Posted by pureskill13
    Hi and thanks for the reply - The reason I ask is that one of my competitors names is broad searched over 9000 times a month and I will thinking about setting up some PPC using the competitors phrase, would that work?

    Also how does the negative keywords work?

    Cheers
    If you plan on stealing some of his search traffic i think it would work.
    And yes, negative keywords work.
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    Yes that's exactly what I am planning on doing
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    As a matter of fact it's not such a bad idea. I kinda did this by defining keywords for one site by looking at the keywords of the competition. Now I rank no 1 or 2 in most search engine for those words. Your idea is good as well, only that it will cost you some.

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