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    MY RPM Dropped Very Low


    Hi Guys, recently my RPm dropped by around 50.

    Is there anything i may have doen to cause this or anything I should look at to increase this. My traffic has actually improved but RPm has significantly dropped out.
    All The Fun Of The Fair !!!
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    Who was advertising there before? Perhaps you can negotiate direct deals with the advertisers, or establish affiliate relationships with them? That way you can get Google's share...
    If this is for your English tourist site, then it may also be to do with seasonal considerations i.e. high season / low season.
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    I struggle to understand adsense Gabriel, although I am trying to learn and have had good advice. The drop seemed to come in my fishing forum. It seems to have jumped back up now.

    I suspect there was something strange going on because when I viewed my site, one of the ads was extremely slow to load and when i looked at the stats it appeared income had dropped for that ad slot.

    Seems ok now though, although still up and down at times.

    This is the forum :

    Whitby Sea Anglers Forums - Index
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    If you know whose ad it was that was loading slow, you can contact them directly and notify them... might improve their ad creative and ctr, and your rpm.

    What I'd suggest is looking into your adsense reports and see who's advertising on your site. Otherwise, look at getting a scraper to scrape all the ads running on your site. Those running the most often - reach out to the advertisers to cut private details and cut out google as the middleman. win-win.

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