http://forums.seochat.com/ Discuss Google Adwords tips and tricks. Ask your Google Adwords related questions here! en Mon, 20 May 2013 18:09:43 GMT vBulletin 60 http://forums.seochat.com/images/misc/rss.png http://forums.seochat.com/ http://forums.seochat.com/google-adwords-39/someone-bad-mouthing-my-client-w-adwords-ads-467448.html Fri, 17 May 2013 21:13:18 GMT Hi, I have a client that has a problem with someone (we'll call him "Weird Bob") who has created a website dedicated to making said client look bad and unprofessional.

ALSO, Weird Bob is paying for Adwords ads so that when you search for my clients product or his name, the first thing that pops up is the ad, which takes you to Weird Bob's site.

Weird Bob is spending his time and money to make my client look bad and is NOT even a competitor. Weird Bob is someone who feels that he was wronged when they did business together at some point and now has this personal vendetta towards my client.

Is there anything I can do about the Adwords situation other than just create our own ads and outbid him? ]]> Google Adwords onestepaway http://forums.seochat.com/google-adwords-39/someone-bad-mouthing-my-client-w-adwords-ads-467448.html http://forums.seochat.com/google-adwords-39/can-we-attract-15-20-visitors-per-day-through-ppc-467400.html Wed, 15 May 2013 09:33:10 GMT Hi please advice can we attract visitors like 15 to 20 per day using PPC through Google search network and not from any other like SMO or devices. for given below keywords mobile application developers mobile app developers Hi

please advice

can we attract visitors like 15 to 20 per day using PPC through Google search network and not from any other like SMO or devices.

for given below keywords

mobile application developers
mobile app developers
android application developers
Iphone app developers
android app developers
app developers
Ipad app developers

please advice how can i do this


Thanks in advance ]]> Google Adwords automatech http://forums.seochat.com/google-adwords-39/can-we-attract-15-20-visitors-per-day-through-ppc-467400.html http://forums.seochat.com/google-adwords-39/help-adwords-traffic-continuing-decline-467386.html Mon, 13 May 2013 22:50:49 GMT I'm having a problem that I hope you guys may have some insight on. My company's Google AdWords traffic has been on a steady decline for the last few years. The CPC has been rising while traffic has been declining. Our spend has remained the same. I started at the company in January so I inherited this from the previous team. I was told that paid search has been neglected that whole time. We're in the automotive business sector.

It appears to me that the keywords we're bidding on are no longer bringing in the traffic we want because the bid has gone up and our max bid isn't enough to capture that traffic. We don't want to increase our budget or bid on mobile at this time but somehow get the traffic going up again.

What I've done so far is breakout the one large campaign into smaller more focused campaigns so that I can micro-manage the keywords, ad groups and bids. I've also started to pause some ineffective keywords so that I can unlock budget which can be used else in AdWords. In theory this should work but I'm still seeing the decline.

I'm at a loss what more can be done right now. I just need to "stop the bleeding" in the immediate future so to speak. Seeing the continued downward traffic is not good. Thanks for any feedback and insight you might have. ]]> Google Adwords Peter K. Lam http://forums.seochat.com/google-adwords-39/help-adwords-traffic-continuing-decline-467386.html http://forums.seochat.com/google-adwords-39/bounce-rate-problem-need-help-467322.html Thu, 09 May 2013 03:00:43 GMT Hello guys, I just want to ask some advise with regards the bounce of my web site. I use PPC in promoting my products then the bounce rate of the website instead of decreasing, it gradually increased. From the time that I have updated the website I mean after the full redesign of my website the... Hello guys, I just want to ask some advise with regards the bounce of my web site. I use PPC in promoting my products then the bounce rate of the website instead of decreasing, it gradually increased. From the time that I have updated the website I mean after the full redesign of my website the bounce rate went up, but the visitors increase also.

Here are some of the points which I am reviewing why the bounce rate increase

1. The Design Structure - I am questioning myself if the design has a big effect for that scenario since we had this full redesign of the site the effect unique visit increased but the bounce rate increased.
2. The increase in traffic/visits - I am thinking that because of the gradual increase in the unique visitors contributes in the increase of the bounce rate
3. Wrong use of PPC - Another thing that might contribute is the wrong use of keyword/terms for google adwords.

Mind if i seek for an advise on how to decrease the bounce rate? ]]> Google Adwords jorgepatrick http://forums.seochat.com/google-adwords-39/bounce-rate-problem-need-help-467322.html http://forums.seochat.com/google-adwords-39/need-help-ppc-i-am-little-confused-467200.html Tue, 30 Apr 2013 07:27:35 GMT hi

recently i registred in the folowing link "Spend $25, Get $100 ? Google AdWords/" - to run the campiagn.

I didn't get the access to create the campaign but my ads are displaying automatically in Google sponsored listing.

how is this possible? Is there any way to handle the campaign by me.

I thought after registering i will get the access. But automatically my ads are displaying in Google sponsored listings.

please suggest your ideas ]]> Google Adwords automatech http://forums.seochat.com/google-adwords-39/need-help-ppc-i-am-little-confused-467200.html http://forums.seochat.com/google-adwords-39/adwords-trademarks-467182.html Sun, 28 Apr 2013 23:24:24 GMT A friend recently asked me how Google AdWords handles trademarks. This is a question I have had to struggle with myself, so I thought it would be useful to summarize the results of my research here. The two big aspects to it are the use of trademarks in ads and the use of trademarks as keywords... A friend recently asked me how Google AdWords handles trademarks. This is a question I have had to struggle with myself, so I thought it would be useful to summarize the results of my research here. The two big aspects to it are the use of trademarks in ads and the use of trademarks as keywords that trigger ads.

It turns out Google does not have a single editorial policy on trademarks, but a different one in each country. The gist of the situation is this. Google's own general position on trademarks is that keywords can be used to trigger anyone's ad copy AND be used in ad copy, whether or not they are trademarked. This is consistent with the trademark laws of some countries, and in those countries the advertiser can bid on any keywords and use them in ads. Nevertheless, even in those countries, the trademark holder may file a specific exception request with Google. In that case, other advertisers can still use the keyword to trigger ads, but the trademarked keyword may not be used in the ad copy itself within the same industry. To the best of my understanding, this describes the situation in the USA. Trademark policies in France are, by contrast, more rigorous: there are laws against using others' trademarks in any fashion in PPC campaigns. But in most regions, Google itself does not disable your account or your keywords for trademark use.

Google's Trademark Policies Can be viewed here:
AdWords Trademark Policy - Advertising Policies Help

If you want to protect your trademark, the exception process is clear enough, as can be seen at the above resource. You fill our the paperwork. Google will need to confirm that you indeed own the trademark. Once this process completes, competitors' ads that contain your trademark should be disapproved (this affects only ads in your industry, not any ads in other industries that may contain your trademarked term). (By the way, competitors' "static" ads that contain the trademark may get disapproved, but you still need to worry about dynamic keyword insertion!)

In some cases, enforcing the trademark restriction makes no sense for the trademark holder. For example, Reeboks are sold in many stores, and Reebok wants those stores to be able to advertise and sell their product.

Although using trademarks in ad text may not be illegal, it is generally considered inappropriate unless you are a reseller. According to Weller and Calcott, in the US and Canada, it is considered legitimate to use another's trademark in ads in some situations such as:
-- The term is also a descriptive word, and it is used descriptively and in a generic way without reference to the trademark.
-- The term refers to the correct trademark and you are either an appropriate reseller; a seller of components, replacement parts or compatible products associated with the brand; or an informational resource providing relevant information.

It is important to note here that the laws of the country you are advertising in are separate from Google's policies. Google may allow you to use trademarks in advertising, but this does not mean the trademark holder cannon sue you anyway. This is all the more true if the trademark is the company name. What is more, a competitor may sue you for using his trademark even as an ad-triggering keyword. They may not have a case, but who wants a legal hassle anyway.

One last tip I would like to add. Have you got an annoying competitor who uses your brand name in his ads? Is it too much trouble to fight a battle over it? Well, at the very least you can use his brand in your ads, if that helps!

Note: In addition to Google's information I have referred to Brad Geddes, Advanced Google AdWords (Wiley, 2010); Anastasia Holdren (Google Adwords, O'Reilly, 2012); and Bart Weller and Lori Calcott, The Definitive Guide to Google AdWords (Apress, 2012).

I hope this is of some use! ]]> Google Adwords PhilipSEO http://forums.seochat.com/google-adwords-39/adwords-trademarks-467182.html http://forums.seochat.com/google-adwords-39/how-increase-click-through-rate-467069.html Mon, 22 Apr 2013 18:43:34 GMT Hello guys, I really need experts advice..please help me to increase click through rate in PPC. is there any techniques?? Hello guys,

I really need experts advice..please help me to increase click through rate in PPC. is there any techniques?? ]]> Google Adwords bhaskardas http://forums.seochat.com/google-adwords-39/how-increase-click-through-rate-467069.html