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    What is Your Conversion Rate?


    My site receives approximately 10,000 visitors a day and is in the home and garden industry.

    We have seen our conversion rate go from approx 2.2% to around 1.35% in the last 1.5 years.

    While we are relying more heavily on organic traffic (not paid search anymore), I'm curious what others are seeing for conversion rates these days.

    I know in the past 2-3% was good, but with all the sites online now, what is an acceptable conversion rate?
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    Maybe you need to work on your landing pages? see if it makes any difference.

    Hows your bounce rate?.
    I am always ready to learn although I do not always like being taught. ~Winston Churchill
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    In your field you should be able to achieve 2%+.

    Consider alternative routes to market now though. For example are you listing on ebay and Google Shopping?

    Your decline might well be because your competition have over taken you in terms of "look and feel". Does your site look dated / untrustworthy?

    Post your URL/shop name here and see what people think.
    Learn SEO and Online Marketing with Doodleddoes or follow me on Google+ at https://plus.google.com/+TimHillDoodled/
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    How are is your total # of conversions?

    Remember that conversion rate can be effected by attracting lots of irrelevant traffic as well as poorly performing pages.

    Comments on this post

    • EGOL agrees : exactly... see below...
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    We have seen our conversion rate go from approx 2.2% to around 1.35% in the last 1.5 years.
    On one of my sites, in the last 2 years, the conversion rate has fallen from over 3% down to a little over 1%. However, in that same amount of time monthly sales count has gone up 200% and revenue has gone up 250%.

    This was accomplished by adding about 60 articles and 20 videos which greatly increased the traffic, decreased the average level of buyer intent, but resulted in higher search rankings for queries with buyer intent.

    So conversion rate might not be the best indicator of success.

    Comments on this post

    • SEO_AM agrees : Business plan success coupled to goal achievement would be my metric.
    • Belfast agrees : Ditto - exactly the same here.
    • Doodled agrees : Good Point
    * "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
    * "Free advice isn't worth much. Cheap advice is worth even less." EGOL
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    Unless planned, success of any enterprise is left to luck or the will of the gods. That is no way to run a business. A business plan delineating realistic goals, strategy, methods to be used, schedules, and measurable metrics coupled to a budget should be the prerequisite of any business. If the business is small, just a couple page write-up can suffice.

    Bottomline: Few people start a road trip without a lot of upfront planning. Why risk your time and money on an unplanned business?
    ...Never mistake activity for achievement...

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    I've always averaged 1 to 1.5% of total visits.

    At first I was discouraged because I had read 3-4% was "normal" for online businesses. But be careful how you measure - my analytics tell me most purchases are by people who are repeat visitors.

    But I think it really depends on the nature of your business. I sell a line of niche products within a niche. So I'm not for everybody. What I aim for is an exact match for a particular kind of customer. That's when the cash register goes ka-ching.

    I've been tempted to enlarge my offering, but that would just place me in a more crowded ,more competitive market.

    Ed
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    I came across this a while ago and dumped it in my favourites but never dug any deeper to see if their source data was reliable. Can anyone shed any light on them?

    http://index.fireclick.com/fireindex.php?segment=0
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    Originally Posted by Doodled
    I came across this a while ago and dumped it in my favourites but never dug any deeper to see if their source data was reliable. Can anyone shed any light on them?

    http://index.fireclick.com/fireindex.php?segment=0
    Not sure but I find a week to week conversion rate change of 3.20% to 4.50% suspicious, though it could be explained by the holidays. If their numbers fluctuate like that on a regular basis though I would ignore them.

    Honestly what matters most is how you do compared to yourself. Every industry is different and if you have a good business plan you are doing something different than others in that industry.
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    Originally Posted by realityhack
    Not sure but I find a week to week conversion rate change of 3.20% to 4.50% suspicious, though it could be explained by the holidays
    Yep... conversion rates on lots of sites rise amazingly in late November and December.
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    Originally Posted by EGOL
    Yep... conversion rates on lots of sites rise amazingly in late November and December.
    The convere is also true, e.g. the majority of my sales are to students, professors, etc. The November and December sales numbers really indicate their end of year holidays here in the US.
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    instead of focusing on conversion rate why don't try to get a clear view of your customerīs journey?

    I've been consulting with all types of business, from airlines reaching 5% conversion rate to extremely successful ecommerce getting barely up to 0,5%... conversion rate was never the focus, we just worked toward a good increase in revenue.
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    It depends on the traffic, market and what a conversion means. On one website where we well product for webmaster specialists we get anything between 2-5%, and about 8% for getting leads. On other sites I'm pretty happy with 2-3%

    Comments on this post

    • realityhack : You zombied an old thread to say things that others above you already said better.
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    I am a newbie & this thread helped me alot in learning a thing or 2. Thanks all.
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    Originally Posted by csharbut
    My site receives approximately 10,000 visitors a day and is in the home and garden industry.

    We have seen our conversion rate go from approx 2.2% to around 1.35% in the last 1.5 years.

    While we are relying more heavily on organic traffic (not paid search anymore), I'm curious what others are seeing for conversion rates these days.

    I know in the past 2-3% was good, but with all the sites online now, what is an acceptable conversion rate?
    I am observing Google Analytics and Webmasters alternate days and my conversion rate is 5.8% and I am also doing organic SEO and SMO and targeting keywords in top 3 position in Google. Targeting keywords in top 3 positions you will definitely increase conversion rate.

    Focus on quality SEO and using unique and fresh content.

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