SAME OLD - Improving conversion rate!

Hi - this is the same old question, but I'm getting an average of 3,000 visitors a day and converting around 0.3 - 0.4% of them.

It's not too bad as the average sale value is £250 with a good profit.

After reading posts around the net I've made changes to the website to try to improve conversion rates, so far I've managed to increase it by 0.1%!...

My question is does anyone have good ideas as to what to do to help increase sales?
Thanks.

Great looking site, whoever designed it did a good job.

The only thing I did not like about it was each color guitar was a new product. You should consider putting all the versions of a particular item into just one product page, and then letting the customer select the color with a drop down box.

Just my 2 cents. It would make it easier for people to find the products they want.

Also, you can't visit that site by typing in andertons.co.uk - It has to have the www. infront of it. You could be losing quite a bit of type in traffic.

Not a good idea to post the URL of a money site here. There is a lot of muscle and a lot of brains reading this forum and you just might have invited competitors.

One competitor can seriously damage your income... two can wipe you out. They will kick your *** for the adsense money.

I'd remove the URL and ask a generic question.

Not sure what you mean EGOL. He's not running an adsense site, it's a musical instrument ecommerce store.

My e-commerce site runs around 1% conversion rate, but that depends on the industry and competitive environment.

I'd try some A/B testing using Google Website Optimizer. There are lots of articles on the web suggesting changes to your design to test - everything from your headline to the color of your buy button.

By the way - you have some coding issues at the very bottom of your home page.

Ed

"A Searcher" is the most interested purcahser you can have... they are just like a potential customer that walks around your shop (and other shops looking to buy)

ON the web though a few things are different:

I looked at one product

Epiphone EJ200 Ebony
YOUR Price £219.99

And everything I get to envision it's a good buy

Distinctive styling and great tone are yours with the Epiphone EJ200 acoustic guitar. Features a beautiful art embellished pickguard and gold hardware on this black finished jumbo style body.

Specifications

Scale: 25.5"
Nut Width: 1.68"
Neck Joint: Set
Neck Material: Maple
Fingerboard: Rosewood/Crown
Binding: Body/Neck/Headstock
Body Material: Maple
Top:Select Spruce
Finish: Ebony

Is that worth 220 pounds?
If I buy and the item is damaged or lost in route... do I get my money back? Or do you say - sorry you bought it and all sales are final.

To curb my indecision I would think more information is needed...

1. Distinctive styling --- like what? I really only see a black guitar shaped like a guitar.

2. great tone are yours with the Epiphone EJ200 acoustic guitar. [surely being abl;e to "hear that tone" is better for the tone conscious guiatist -- picking the scales and common heard music would surely help purcahses]

3. Features a beautiful art embellished pickguard [a blowup would likely help]

4. gold hardware on this black finished jumbo style body [a blowup would likely help]

...a picture and paragraph isn't overly enticing... is it?

What 220 pound purchase have you made online using that info?

However, that is also a major undertaking to do you catalog - so why not test the product you sell the most of and see if you can increase it's ALONE conversions - which if so would justify doing it for the rest.

Excellent - thanks for all the replies. I've got a lot to think about from this thread. I'm not worried about competitors looking at this thread, they already know what we're doing anyway as we're quite a big high street store.

You're right about adding better pictures and better descriptions. This will eventually be possible but at the moment it's just me updating and posting 5,000+ products to the site so I haven't got the time to optimize every single product. I'm going through them bit by bit and testing the most visited ones.