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How to drive traffic to an ecommerce site

Discuss How to drive traffic to an ecommerce site in the E-Commerce Development forum on SEO Chat.
How to drive traffic to an ecommerce site E-Commerce Development forum discussing specific online commerce related issues, such as payment processors, SSL implementation, chargeback problems, seasonal trends, shopping carts and membership to groups such as the BBB.

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  #1  
Old June 6th, 2007, 08:03 PM
topdog9926 topdog9926 is offline
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How to drive traffic to an ecommerce site
Howdy folks,

For those of you who know via first (or second) hand experience, how do you drive traffic to an ecommerce sites using organic traffic? especially sites that sell many different products.

In the case of minisites, and similar sites, you can do well with article submission, forum posting signatures, and link exchange etc. and these work well enough. However, will such techniques work with an ecommerce site? Otherwise what other methods would you use to drive 'targeted' traffic to your site and rank high enough for some keywords.

Your thoughts on this please.
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  #2  
Old June 6th, 2007, 10:11 PM
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The same methods apply.
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Old June 6th, 2007, 11:11 PM
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The SEO methods are totally identical for natural traffic. One possible SEM caveat... Greater use of PPC for super competitive and/or overly general keywords.
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Old June 6th, 2007, 11:30 PM
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* minisites, and similar sites - are these duplicate or near-duplicate content?

* article submission - I don't use this, I post all articles on my own site

* forum posting signatures - these are near worthless

*link exchange - these will be dead soon, read Matt Cutts blog

================

what other methods would you use to drive 'targeted' traffic

- read some the basics from the links in SEO_AM's signature
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Old June 7th, 2007, 12:41 PM
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Quote:
Originally Posted by topdog9926
Howdy folks,

For those of you who know via first (or second) hand experience, how do you drive traffic to an ecommerce sites using organic traffic? especially sites that sell many different products.

In the case of minisites, and similar sites, you can do well with article submission, forum posting signatures, and link exchange etc. and these work well enough. However, will such techniques work with an ecommerce site? Otherwise what other methods would you use to drive 'targeted' traffic to your site and rank high enough for some keywords.

Your thoughts on this please.

The big traffic secret is... Actually there is no big secret. But don't fret, there are many tiny secrets which we can throw together for ecommerce pleasure. Let's start with a review of all the obvious methods of achieving traffic flow:
  • Search Engines Searches (people search keywords and get your page in the results)
  • Direct Links from Web Sites (including blogs)
  • Advertising Links (including banners, PPC and text-link ads)
  • Non-web links such as newsletters, newsgroups, bookmarks, word-of-mouth, name recognition
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Old June 8th, 2007, 05:28 PM
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Start from advertising to your family
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Old June 9th, 2007, 03:21 PM
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Hit tail dot com is a very useful site which helps you identify your "long tail" search terms. It is free, and there is also a paid version. When you identify the keyword terms your visitors are using to find your site you can write content/articles utilizing those "long tail" keywords, and set up a PPC campaign for those keywords as well. You should also submit your site to relevant directories.

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Old June 12th, 2007, 08:04 AM
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On-spot driving traffic to website can be don't with PPC campaings... For organic method it will take time....

Get relevant links are necessary... do some work on social networking....

Getting traffic is same as static site.. there in no particular different for eCommerce website....
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