How many Visitors is Good

Hi,

How Many Daily Unique Visitors From Google Search Results is Poor, Average or Good?

I own an ecommerce site that retails men's underwear and I have seen a 2500% increase in site traffic from the launch of the new site alone.

However, I have no other ecommerce site to benchmark it against and was wondering how many daily unique visits is poor, average, good or excellent?

My SERP organically on google.co.uk is page one for both generic keywords (men's underwear) and also for product keywords (calvin klein briefs)

I do not run an adword campaign and use no other marketing strategy, I rely purely on the performance of my site to achieve this SERP.

I know this is like asking 'how long is a piece of string', but I was just wondering what sort of daily unique visitors others are achieving via google search engine results only?

Regards

Jimbob

Interesting illustration. Thanks for that.

Based on this then, it would suggest that an Adwords result at the top of the page in the sponsored links area is better than position one organically, which would sit below the top sponsored link.

Jimbob

No. The illustration only shows organic results, which according to very outdated numbers account for roughly 80% of total clicks with sponsored results accounting for the other 20%. I can't even begin to go into the different exceptions and variants, but let's just say those numbers are somewhere near accurate in this case (for the sake of argument).

The illustration then shows how that 80% is distributed among the organic listings.

None of this means much, except more people click on organic results than sponsored and the number one result gets the most clicks. And that is always true, of course, except for when it isn't.

So know to answer your question. Do some good keyword research to find out what potential traffic is out there for your keywords. Lets say, for example, "mens underwear" gets 100 searches a month. If you get 30 of those people to click on your listing you're doing good. If you get 2 you're not.

It's all relative. Just keep working and don't be satisfied with where you are. You can always do better.

Get anybody to look beyond you and your mom... then you can call it "traffic".

Keep in mind that Doing well in the serps is only a small portion of the battle. If you're doing really well in the serps, you can still be performing worse than someone on a page behind you. How well are you converting the serp's traffic??

10 unique visitors that convert = good
1,000 unique visitors that don't convert = poor