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how best can a software can be marketed online?

Discuss how best can a software can be marketed online? in the E-Commerce Development forum on SEO Chat.
how best can a software can be marketed online? E-Commerce Development forum discussing specific online commerce related issues, such as payment processors, SSL implementation, chargeback problems, seasonal trends, shopping carts and membership to groups such as the BBB.

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Old October 17th, 2005, 01:10 PM
chandra chandra is offline
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how best can a software can be marketed online?
Is there any new or separate strategy for marketing software products online, apart form regular SEO activities.
If any new strategy available, please let me know.
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Old November 2nd, 2005, 03:00 PM
Knertified Knertified is offline
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My best guess would be adwords but I am highly interested in what other people have to say here.
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Old November 2nd, 2005, 03:05 PM
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rmccarley rmccarley is offline
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Define "new". Have you done all the tried and true ones yet or are you trying to be "cutting-edge" or some such nonsense?

There are countless strategies to market *every* product. It's all about the product itself, the target market, the tools available and the budget. After that it's up to experience and ability.

But if you are looking for the latest-greatest silver bullet I think you are out of luck.
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