EBay SEO?

Hello Everyone,

Since I am a new one here so I am not quite sure if I have come to the right place to issue my question: How to do SEO on eBay store?

I want to sell some office supplies on eBay.com. How shall I optimize my products? How to write Titles for the products? How to use marks such as ",", "|", "-" in Title? Please help me and I really appreciate your help.

Thanks a lot!

WM.Oscar

Not sure if it belongs in "E-Commerce Developement", but ebay does have a search engine of sorts in it so I'm sure it belongs somewhere in this forum

There are a lot of limitations as far as impacting your ebay search placement. The default search only searches keywords in the title - people have to check a separate box in order to search the product description for keyword as well.

There's also their "Best Match" which is completely arbitrary and fortunately for the rest of us, not nearly as significant as ebay wants it to be. From what I've seen, a lot of people still sort their results by lowest price or ending soonest. But you can improve your best match standing by offering free shipping (which means paying a higher commission to ebay on each sale).

Your biggest concerns are:

Keywords in Title - This largely determines your ebay serps. You only have 55 characters. Do not waste them on marks, punctuation or dividers. Use abbreviations where possible ("sz" instead of "size", "pcs" instead of "pieces", "NIB" for "new in box" etc). Stick with keywords that are related to the product, do not bother with stuff like "sale!" or "great!" or "fast shipping!". Do not use ALL CAPS, but it is good to Capitalize The First Letter Of Each Word. Ebay does some keyword matching of it's own, and adjusts for pluralization both ways and thing like that so no need for "Pen Pen's" or anything like that, it's redundant and won't help. The order of the keywords doesn't matter much, so pick your keywords and write for natural readability. Your product title should be very direct and read as naturally as possible. "Bic Ball Point Pens Rubber Grip Blue 100 Pcs NIB" - I say avoid all fanfare because in my experience this only distracts and detracts people who are scanning search results (ymmv).

Pricing - You ebay serp is useless if people balk at the pricing. This goes for item price and shipping cost individually, as well as the total price. You want to be competitive.

Description Quality - Providing a good, in depth and naturally reading product description is a major factor in whether or not your listing views convert into sales. Again, do not use ALL CAPS. Text formatting can be very powerful, but don't over do it and avoid bright, hard to read text colors. Also provide several clean, high quality photos - another big factor in converting. With the description you can be a lot more in depth, but you still want to be concise. Don't write 2 pages of description if you can get the idea across in 1/2 a page.

Beyond that it's just a matter figuring out the nuances within your niche & picking the right categories. You may have some luck with some of the extra features like "bold" or the secondary description that appears in the search results, but I've personally never gotten my money's worth from the extra features.

Thank you very much UberDude !!!

There is lots of info here on this subject - lots of it old but much still relevant.... try searching Google with this query.

site:seochat.com EGOL ebay store optimization

Thanks EGOL!

i think uberdude already said it all,