First, I will say that we get LOTs of sales on Cyber Monday. About double to triple normal sales volume. I think that a lot of these sales are driven by merchant hype for the "cyber monday" concept.... and a lot of the hype is the promise of deals. So, I think that the expectation of deals are what drive this day.
Originally Posted by Lb1878
I believe that the need to participate in big deals depends upon your niche. If you are selling something highly competitive such as digital cameras then you better be cutting some deals.... but if you sell something that is not found in very many brick and mortar stores and only on a small number of websites then the deals are not needed as much.
Also, if you have a site that has repeat visitors who type in your domain (such as LandsEnd.com) offering visitors great deals on commonly purchased items such as socks and shirts is a great way to get them to purchase items that they might not have considered otherwise. However, if your site is found mainly by search for very specialized items then deals are not as important.
Most of the items that I sell are not found in very many brick and mortar stores and not sold on very many websites. So, I don't offer special deals on these "shopping holidays" or any other time.
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