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Conversion Rates
For those of you who track conversions I would be interested to know in general what kind of conversion rates you get and wither your products are tangible goods, services, or electronically delivered goods (like e-books or software).
Even more interesting would be if you have a different CR for PPC vs. Natural search traffic.
My site sells tangible goods.
PPC CR ~ 3.3%
Organic ~2.2
Overall ~2.8
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Quote:
Originally Posted by realityhack
For those of you who track conversions I would be interested to know in general what kind of conversion rates you get and wither your products are tangible goods, services, or electronically delivered goods (like e-books or software).
Even more interesting would be if you have a different CR for PPC vs. Natural search traffic.
My site sells tangible goods.
PPC CR ~ 3.3%
Organic ~2.2
Overall ~2.8
On my new store and have done about 30 orders over the last three months, with about 4500 hits. So this is under 1%. I don't use PPC. This is for specialty tangible products. Our average order is over $100.
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Quote:
Originally Posted by hotrod1965
On my new store and have done about 30 orders over the last three months, with about 4500 hits. So this is under 1%. I don't use PPC. This is for specialty tangible products. Our average order is over $100.
Have you ever tried ClickTale to help you increase your conversion rates?
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Quote:
Originally Posted by realityhack
For those of you who track conversions I would be interested to know in general what kind of conversion rates you get and wither your products are tangible goods, services, or electronically delivered goods (like e-books or software).
Even more interesting would be if you have a different CR for PPC vs. Natural search traffic.
My site sells tangible goods.
PPC CR ~ 3.3%
Organic ~2.2
Overall ~2.8
I sell furnitures online. My conversion rate
PPC : 1.1%
Organic : 1.3%
Direct Traffic : 2.8%
I use analytics, but I think there is one major flaw in conversion tracking. You see, many people first vist my site through PPC or Organic search, but most of them will not purchase on their first visit. So when they finally purchase on their 3rd -5th visit, they will not be accessing my site through ppc or organic, they will access my site directly by keying my site url in the address bar.
That's why analytics shows that most of my sales comes from direct traffic and not PPC or organic. So , I feel, conversion tracking is not accuarate at all.
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Quote:
Originally Posted by naveedlee
I use analytics, but I think there is one major flaw in conversion tracking. You see, many people first vist my site through PPC or Organic search, but most of them will not purchase on their first visit. So when they finally purchase on their 3rd -5th visit, they will not be accessing my site through ppc or organic, they will access my site directly by keying my site url in the address bar.
That's why analytics shows that most of my sales comes from direct traffic and not PPC or organic. So , I feel, conversion tracking is not accuarate at all.
Anyone got any vies on this?
Absolutely. This is a much discussed topic in analytics. Persistent cookies are often used to catch some of the people who convert on a later visit but you will never catch all of them.
This means that you have to justify your PPC spending based on the revenue from direct conversions and those you can track with a cookie or similar means.
Then the key is to track trends in the data, a percentage increase or decrease in conversion rate is still meaningful as long as you compare apples to apples.
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