Simply put, e-commerce is carrying out business transactions over the internet. It has a lot of benefits, some of which are:
·Expanded Geographical Reach – It is World Wide Web. Your business can enjoy customers from anywhere across the world.
·Cost effective promotions through Search Engine Marketing – In comparison to offline commerce, e-commerce gives you an advantage of easier promotions on more reasonable prices.
·Provide Customers valuable information about your business – You do not need to be everywhere, your e-commerce business is all it takes.
·Round the clock business through e-commerce website. There is no looking back!
·Collection of Customer Data – Each transaction automatically stores data, which eliminated the need of manual collection.
Although e-commerce has many benefits, one needs to decide whether his/her business will appropriately benefit from e-commerce or not.