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Advice Needed
Hi,
We have a site in the UK that's doing very well, we would like to expand into Europe.
The question is from an seo point of view is it better to clone our UK site so that we have sites with domains that are .fr .de in the correct languages?
Or is it better to just use a .com with the option to change languages on the site?
I may sound a bit thick here but I thought I would check with you guys first!
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While you can do that, you need to take advantage of geolocation. You avoid having to duplicate efforts but if you want, say, a site that ranks well in the UK to rank well in FR it takes a fair amount of work to do that if they are in the same domain. Geolocation (having a domain and hosting in that country) gives you an inside edge in getting ranked well for that country.
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I would simply do one site with a .com and language filtering. If your store continue's to grow and move into more markets you want a scalable solution.
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Quote:
Originally Posted by Highland
While you can do that, you need to take advantage of geolocation. You avoid having to duplicate efforts but if you want, say, a site that ranks well in the UK to rank well in FR it takes a fair amount of work to do that if they are in the same domain. Geolocation (having a domain and hosting in that country) gives you an inside edge in getting ranked well for that country.
One does NOT need separate domains to geo-target multiple countries.
Country specific TLD’s are always a first preference, but if someone does not have the necessary resources to promote multiple sites, the best strategy is :
* create separate country specific folders on parent domain ( /fr , /de , etc )
* verify those folders in GWC & assign individual geolocation to relevant folders.
* Put regional specific content there, within that subdirectory.
This question pops up every now n then so I thought I’d chip in with this approach which is Google’s preferred way too.
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Last edited by abilitydesigns : August 25th, 2009 at 12:53 PM.
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