So I'm running a brand online and we want to start making more sales through our website, so we're developing a Magento/eBay integration. I'd like to hear your thoughts on whether this is a good idea or not in terms of SEO.
We don't want to be penalized by Google for duplicate content (product descriptions etc... of our current listings would be the same on our site and eBay store). We don't want to fall at the wayside of eBay.
What are the direct threats of doing this? Are there any precautions we can take to fight back against it?
Thanks in advance.