Content is all we are talking about now: Good content attracts links and stable rankings as well trust and authority.

Here's a good way to explain what content marketing is:

content marketing is creating and sharing valuable, relevant content with prospects for the purpose of turning them into customers and regular buyers.
Here's another great explanation which I love!

Content marketing isn’t just about attracting customers. It’s about attracting and appealing to anyone who might influence a potential customers.
So let's talk about that here!