I'm about to go all out on blog posts for maybe the next 4-6 months. Probably using Facebook ads, knowing I have little chance of any getting any ROI for a very long time but it will be good for the brand. In the back of my mind, hopefully, this will yield some natural backlinks and an extra stream to the 'money' page.
My business is in the industry of driving lessons/driving tests. So writing about manoeuvres and so on is what I plan to do... Whenever I see other blogs writing about this, it's very boring. Informative, but boring. The age of my target audience would be between 17-22. Which is within my age range too.
If I was to put humour in the blogs to stand out, do you think this would be counter productive? Because the topic is reasonably serious. I'll give an example, I've been writing a blog about parallel parking, and I've written... 'parallel parking can be a bit like my ex, an absolute mind f***.' Now, 10 years ago - this would have been perceived as incredibly unprofessional. But, to me... it's different... stands out from robotic professionalism, and ultimately, the target audience aren't professionals themselves?