I recently moved my blog from a Blogger blog to a Wordpress blog. The bulk of posts are movie reviews from two posters.
I've read a bit about URL's from Blogger being an SEO issue due to their format of sitename/2013/02/postname.html
1. If that's accurate should I really take the trouble to switch everything over to remove those dates from the URL's?
2. How important are the titles? In the old days of posting I tried to be creative with title names and I think it got me into SEO trouble. My more creative names ended up getting lower hits as, I suspect, people couldn't find them. For example, for a movie review, should it just be the name of the movie? Should it be the name plus "Review", ie., "Les Miserables Review"? How much does category matter? Right now movie reviews (and all things movies like year-end recaps or discussions of theaters, etiquette, etc., get a "Movie" category.
I've looked at the top SEO plugins but they looked a bit convoluted and suspect to me on first glance.
Finally, the blog is wide-ranging so I haven't bothered with any adword campaigns as, frankly, I'm not sure what we'd put there given the breadth of topics. It's heavy in movie talk, politics, technologies and nostalgia but that's pretty wide.
Any input would be greatly appreciated.