April 28th, 2008, 12:41 AM
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Join Date: Jan 2008
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The Essence Of Blog To Your Website/s
An excerpt article from SiteProNews:
Quote: Blogs have a number of advantages that make them highly effective in promoting your business:
1. You don’t have to be a tech geek to start a blog.
Anyone can do it, and sites like Blogger can help you create and publish your blog in less than 5 minutes.
2. Blogs can boost your search engine ranking.
The content of your blog is ripe for the search engines and encourages other bloggers who write on similar topics to link to you. Regularly updated, keyword-rich content (not spam) and linking will help boost your site’s visibility and in turn attract more customers.
3. Blogs offer multiple ways to deliver your message. If you’re not the best writer, you can start an audio or video blog and can therefore still reach your customers in a personal way.
4. Blog posts encourage immediate responses from your customers.
Questions, comments and feedback from your customers can help you better address their needs, adjust your campaigns, and react to the market’s changing demands.
5. Blogs help you expand your reach online.
By pinging search engines and using RSS feeds you can syndicate your content online, boost your reach and influence, and allow customers to control their communications with your company.
6. Blogs increase transparency and help you establish credibility.
Blogs are much more personal than a corporate website and because they are regularly updated, customers can remain informed about your business and feel more connected to you. Your blog can be your selling point and can sway prospective customers to choose you and your services over the competition.
Blogs are about communicating and building relationships with your readers. Use your blog for branding your business, building your reputation and communicating with your audience ‘ not just for making a sale.
There are a variety of ways you can use your blog to communicate with your readers and promote your business, while unobtrusively going after the sale. You can use your blog to:
* Write product reviews and link to product pages (consider signing up to be an affiliate)
* Write insightful articles or tips relevant to your audience
* Recommend products and services (yours or someone else’s)
* Post and archive company newsletters
* Share company news and product updates
* Offer special incentives and promotions
* Ask customers to complete surveys and provide feedback
Generating new content for your blog does not have to be a daunting task. You don’t have to worry about writing it all yourself. Instead, you can directly post your company newsletters as well as relevant third-party articles, reviews, and links found using sites like StumbleUpon and Google News.
Remember to include links where appropriate to your own website and product pages. Having a blog also allows you to make regular updates quickly and without needing a webmaster.
A blog is a highly effective tool in promoting your business, so start now. |
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