RSS is a format for syndicating news and the content of news-like sites and personal weblogs. But it's not just for news.
Example for the usage of RSS.
Bidera Auctions (
http://www.bidera.com/auction_help/...t_help_feed.htm ). The site provides (RSS) information about the category item's in.
What are the benifits of using RSS?
Taking Bidera Auctions as a sample
- Webmasters can use these feeds to add auctions headlines to site pages,
- view a auctions search in any rss reader, with all the functionality RSS client provides;
- read auctions posts on a small device, even a cellfone (using rss-wml);
- possibly the most useful: be notified of new items that match your search, by using a ‘differential' rss client, like rss2email.
If you have a company, and your company has things it wants people to know about (like sales, campaigns, new products, etc.) then your company needs an RSS feed. Let them come to you.