MSN RSS Results Feature - Effortless relevant content for your site!

Just thought I'd share this with you all. We found a new feature of MSN search today, which might provide useful content for your site.

The search engine allows you to return it's results in RSS (Really Simple Syndication) format, using a simple technique.

This allows you to choose relevant content of your choice (by suitable selection of search parameters), then feed the results out via your website. Result - instant relevant content for everyone's website!

We are going to kick off an MSN optimisation campaign, then incorporate these results into our site. You may have already got the results you are looking for, if so then why not shout about it on your site.

Here's an example

http://search.msn.co.uk/results.asp...bria&format=rss

Simply replace the search terms in this example (ebusiness and cumbria) with those that are relevant to your own site

I use this combined with Y! for a few pages. Keep in mind duplicate content filters. If your info is too general it might not help you and could even hurt you. Something else I've noticed is the pages that have these feeds bounce wildly in the SERPs. One hour the content may be very relevant, the next, not so much.

I only advise doing this if it will serve your customers, not to gain SERP placement. Also, only for a very tight niche.