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    Exclamation Yahoo Selling Top Results!?!?!


    Checking through the top results in some SERPs and noticing the #1 poitions (not the sponsored listings, but the actual results) are redirecting to a few search engine marketing companies.

    Not sure if this effects all markets, but I've seen for a few adult-related search terms (please don't hate on this fact, we're all adults here!).

    The net result: You CAN buy top rankings at Yahoo. Talk about a big hit on their credibility.

    I can post examples if anyone things I'm delusional and/or making it up
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    I'd like to see some examples.... google hates java redirects, so if this is what they are using, then it wont be long before those sites loose rankings.
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    if this is a fact, yahoo will lose significance in the internet, the credibility of the serps is what makes yahoo one of the major se's today. just a spammer trick i think.
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    It seems it's at least for brand names, from my very unscientific research so far. For example, typing in "domain" and the first result is domain.com - it is redirected to another PPC engine while the following results are normal (non-redirected) pages/sites.

    Specific examples:

    "imlive" - first result redirects through wildlinecorp.com (just copy the URL from Yahoo and view the full string to see the redirect)

    "next door nikki" - second result here (nextdoornikki.com - not nextdoornikki.com/index.php?t=r), again points to wildlinecorp.com

    Many more of course and there is at least one other domain they are redirecting through

    At first, I thought perhaps that these redir sites were "stealing" the top spot through clever SEO. However, under these specific examples you can see the category link which seems to indicate that the listing is tied to the URL/domain ... hope that makes sense ... so that "hijacking" isn't possible.

    Love to see Yahoo's response to this or if anyone else has a possible explanation. I know this isn't 100% conclusive evidence they are using paid listings in SERPs but I sure looks that way ....

    Edit: The long URL also seems to indicate, to me, it's not a hijack or SEO trick - the syntax for these results is much different than the usual URLs in Yahoo SERPS... check yourself vs. the 2nd, 3rd results, etc. to see.
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    Originally Posted by kevsh
    It seems it's at least for brand names, from my very unscientific research so far. For example, typing in "domain" and the first result is domain.com - it is redirected to another PPC engine while the following results are normal (non-redirected) pages/sites.

    Specific examples:

    "imlive" - first result redirects through wildlinecorp.com (just copy the URL from Yahoo and view the full string to see the redirect)

    "next door nikki" - second result here (nextdoornikki.com - not nextdoornikki.com/index.php?t=r), again points to wildlinecorp.com
    Both those examples go exactly where I'd expect them to go, and the sites are clearly optimized for those terms. I see no evidence of anything out of the ordinary going on. Sure you don't have some porn adware on your computer that is hijacking your browser?

    "Live never to be ashamed of what is written about you. Even if what is written is not true" -- Richard Bach

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    Originally Posted by brandall
    Both those examples go exactly where I'd expect them to go, and the sites are clearly optimized for those terms. I see no evidence of anything out of the ordinary going on. Sure you don't have some porn adware on your computer that is hijacking your browser?
    The destination is correct, however there's a redirect through Yahoo AND another PPC engine first. Look at the full URLs:

    "imlive"
    Result 1: (Redirected) http://rds.yahoo.com/_ylt=Aq8vBvFZ9R5ZMpyO_FzVZHJXNyoA;_ylu=X3oDMTE2ZGh vZmh2BGNvbG8DZQRsA1dTMQRwb3MDMQRzZWMDc3IEdnRpZANER lg1XzMw/SIG=19g8nnv94/EXP=1135044037/**http%3a//rdre1.yahoo.com/click%3fu=http%3a//www.wildlinecorp.com/app/kk.php%253Fs%253D93750,sk%253D515$b%253D714%26y=02B0B4C4 252483F2%26i=482%26c=17458%26q=02%255ESSHPM%255BL7 vrsviz6%26e=utf-8%26r=0%26d=wow%7eDFX5-en-us%26n=LECKG7I10EJ46BH8%26s=18%26t=%26m=43A61445%2 6x=01778309EC58BCDE
    Result 2: (Straight link)
    http://rds.yahoo.com/_ylt=At1rDH0wBU7Fbub5VKWV.BRXNyoA;_ylu=X3oDMTE2MWF la2V2BGNvbG8DZQRsA1dTMQRwb3MDMgRzZWMDc3IEdnRpZANER lg1XzMw/SIG=11iq634h7/EXP=1135044037/**http%3a//imlive.pornwebring.net/

    Btw, I'm not the only one seeing these results, a few colleagues are seeing the same URLs when they search. So unless we all have the same spyware ... and, for what it's worth, I have pretty good anti-virus/spyware protection on my end.
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    Okay, I should have investigated more ... here's some insight from the About this Page link on Yahoo SERPs:

    Web Results may also include links to sites that participate in the Content Acquisition Program (CAP). CAP enables content providers to submit web content directly to Yahoo! for review and inclusion in the Yahoo! Search index; content providers that participate in CAP through the Search Submit program pay for these services. Participation in CAP or Site Match does not guarantee placement or ranking in search results but additional information made available through the direct data feeds may increase or decrease relevance depending on the search query.
    Looks like some programs are using the SearchSubmit tool (http://searchmarketing.yahoo.com/rc/srchsb/ssp_ugd.php) and getting paysite owners to get their home page listed properly at the top of the SERPs (for a fee of course).

    So ... it *looks* like Yahoo is not *directly* selling these top spots, but site owners are either paying wildline to rank above affiliate sites OR wildline is sending traffic to these sites as an affiliate. My thinking is the former as several adult programs (big ones at that) are using their service:

    http://www.wildlinecorp.com/testimonials/
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    I was in the middle of my new post when I saw you already posted. I think you are right. i don't think this has anything to do with Yahoo selling results. I think wildnet is selling the redirects and winning the results via SEO. Unless things have change (I haven't used that service in a long time) Search Submit will not get your ranked. It just guarantees placement.
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    Though it doesn't add anything to the discussion, I enjoyed this particular investigation.

    Brandall is correct; it isn't Yahoo selling the placement. Kudos to wildinecorp for being savvy -- that's all there is to it.

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