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    Yahoo Search Marketing vs. Yahoo Web Results


    Does anyone use webposition? On webposition where you can check your how your keywords are ranking for certain search engines, there is the option of choosing yahoo search marketing (formerly overture) and yahoo web results. I was wondering where yahoo search marketing pulls their rankings from since I thought they were only paid advertisements. I've noticed that my rankings for yahoo search marketing keep dropping significantly. Is this due to them not being active in PPC? or how else do they determine ranking?
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    I dont use WebPosition, but if Yahoo Search Marketing is literally the search feature on overture.com - then its just searching all the sponsored listings.

    Check it out, do a search for "noodles" on yahoo.com and on overture.com. You'll noticed that Overture SERPs are ALL the sponsored listings - some of which appear as such on the Yahoo.com SERP.
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    I think so yahoo web results and search marketing both are different things... search marketing is sponsor search listings and web results is algorithmic search listings.
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    Yeah I know that one is for paid listings, it just seemed weird how mine were dropping yet at the same time when I looked at my sponsored listings they were at the top...

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