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    New Subdomain not showing in SERP

    This is a novice question,but I really need some pointers.

    About a month ago added a subdomain to target a specific demographic. It's a totally different site for the same company. This subdomain does not show up in Yahoo or Google SERP at all. Even when I searched "subdomain.domain.com", it did not show up in the SERP. The only results I got were the ads I posted in various classified sites.

    Is it just a matter of time? Or do I need to use paid SEM services to boost the subdomain? I don't recall having such problems with our domain.
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    it's just a matter of time and dedication and hard work mate.

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