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    SEO Chat Adventurer (500 - 999 posts)

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    Just got this from Yahoo Search


    Dear Advertiser,

    A new look is coming to the Yahoo! search results pages that
    will translate into more clicks for your listings. On January
    18th, Yahoo! will debut a streamlined design that will make
    the search results displayed on Yahoo! even easier for
    consumers to read. Our research has shown that by improving
    the search experience in this way, advertisers can generally
    expect to see an increase in clicks, while maintaining their
    conversion rates.

    How this change impacts your listings:

    * Yahoo! will display shorter descriptions for Sponsored
    Search listings
    * You don't have to make any changes to your listings; they'll
    be automatically shortened for you when displayed on Yahoo!
    * If you'd like to optimize your listings for Yahoo!, begin
    your description with one short sentence that includes your
    keyword and focuses on your most important information in
    the first 70 characters
    * Over time, we will fine tune the exact character count that
    we believe works best for advertisers and search users
    * Most of our partners, including MSN, CNN, ESPN and Infospace,
    will still display longer descriptions for your Sponsored
    Search listings, though the exact length may vary from
    partner to partner

    Yahoo! is taking this step to improve the search experience
    for its users. By continuously focusing on delivering highly
    relevant search results in a user-friendly format, Yahoo!
    also gives you the best possible platform for reaching customers
    interested in what your business provides.

    Sincerely,

    Your Partners at Yahoo! Search Marketing
    It will be interesting to see what they will do with organic results, push it further down?
    ** Do you want links on 10+ directories?
    ** Each directory is on a Unique C-Class IP & range from PR3 to PR5.
    ** If you are interested then Please Submit Your Site...
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    If they reduce the size of the paid listings, they can show more paid listings in the same space. That is my guess on where they are going. but I guess we'll see on Jan 18.

    "Live never to be ashamed of what is written about you. Even if what is written is not true" -- Richard Bach

    Yahoo Store SEO
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    I doubt lowering the text size would increase the clicks for the individual, as they claim will take place. They're probably just going the way of AJ in 2004 :p
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    Originally Posted by MobyKnows
    I doubt lowering the text size would increase the clicks for the individual, as they claim will take place. They're probably just going the way of AJ in 2004 :p
    If they put more ads on a page, your ad should be seen more. That may be the thinking.

    Or they may just be assuming that if they improve their user experience, people will use them more, thus leading to more searches and in turn, more traffic for advertisers.

    Either way, the proof is in the pudding. It doesn't much matter to me (or any advertiser I imagine) what Yahoo does or sas. All that matters is the traffic and conversion rate produced by my ads. If those increase, they've done a great job in my view. If not, they haven't. All the rest just sounds like balh, blah, blah...

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